We're Good Call - an independent brand identity practice based in Glasgow, Scotland, crafting good brands doing good things.
We're not here to make you look, sound, and feel like everybody else out there. We're here to get to the core.
Paralia
Paralia is where Greek heritage meets Australian ease - a skincare brand built to deliver the vibrancy of Mediterranean life through sustainable, high-quality + vegan products. Their vision was to honour time-honoured traditions while speaking to a cultured, ambitious, and globally minded woman who values both beauty and simplicity in her everyday routine. We partnered with Paralia's founder, Eleni, to create a full brand identity, website, and packaging system that embodied their ethos. From the Gaia Glow™ Olive Nectar Face Oil bottle and outer box to their sun-soaked digital home, every detail was designed to reflect a lifestyle that feels timeless, holistic, and refreshingly playful. The result is a brand world that captures the essence of Mediterranean living - radiant and rooted, yet effortless and modern - inviting customers to find beauty in every moment. Product Photography: Lucy Alcorn Website Development: Melissa at alignedcreative.co
Paralia
Paralia is where Greek heritage meets Australian ease - a skincare brand built to deliver the vibrancy of Mediterranean life through sustainable, high-quality + vegan products. Their vision was to honour time-honoured traditions while speaking to a cultured, ambitious, and globally minded woman who values both beauty and simplicity in her everyday routine. We partnered with Paralia's founder, Eleni, to create a full brand identity, website, and packaging system that embodied their ethos. From the Gaia Glow™ Olive Nectar Face Oil bottle and outer box to their sun-soaked digital home, every detail was designed to reflect a lifestyle that feels timeless, holistic, and refreshingly playful. The result is a brand world that captures the essence of Mediterranean living - radiant and rooted, yet effortless and modern - inviting customers to find beauty in every moment. Product Photography: Lucy Alcorn Website Development: Melissa at alignedcreative.co
Brewgooder
Brewgooder came to us as a brand already loved for its purpose - using goood beer to fund community projects amongst other good things - but ready to evolve. They wanted to move away from being seen as a 'serious impact brand' and show up as the vibrant, lighthearted, community-led team they really are - without losing the integrity and purpose at their core. It was time for their visual identity to catch up with their spirit. The result is a flexible, expressive identity that connects every touchpoint, from can to campaign, and a brand that feels as joyful and human as the people behind it - bold, consistent, and unmistakably Brewgooder. The challenge wasn't to reinvent Brewgooder. It was to liberate it - to build a visual language expressive enough to hold the full personality of a brand that is genuinely joyful and community-obsessed, without softening the purpose that made people love it in the first place. Most purpose-led brands default to the same visual shorthand - earnest typography, muted palettes, the grammar of doing good - and end up looking like each other. We wanted Brewgooder to look unmistakably like itself. The identity is built around a loose, hand-drawn illustration style that brings warmth and genuine character to every touchpoint, a strong typographic system with enough personality to carry the brand across wildly different contexts, and copy written specifically for their audience - direct and warm, with wit that feels earned rather than performed. The real design challenge was flexibility - an identity that works coherently across cans, campaigns, digital, and merch without feeling rigid. Every element was designed to work independently and together. Product Photography: Iain Robertson Website Development: Noughts and Ones
Brewgooder
Brewgooder came to us as a brand already loved for its purpose - using goood beer to fund community projects amongst other good things - but ready to evolve. They wanted to move away from being seen as a 'serious impact brand' and show up as the vibrant, lighthearted, community-led team they really are - without losing the integrity and purpose at their core. It was time for their visual identity to catch up with their spirit. The result is a flexible, expressive identity that connects every touchpoint, from can to campaign, and a brand that feels as joyful and human as the people behind it - bold, consistent, and unmistakably Brewgooder. The challenge wasn't to reinvent Brewgooder. It was to liberate it - to build a visual language expressive enough to hold the full personality of a brand that is genuinely joyful and community-obsessed, without softening the purpose that made people love it in the first place. Most purpose-led brands default to the same visual shorthand - earnest typography, muted palettes, the grammar of doing good - and end up looking like each other. We wanted Brewgooder to look unmistakably like itself. The identity is built around a loose, hand-drawn illustration style that brings warmth and genuine character to every touchpoint, a strong typographic system with enough personality to carry the brand across wildly different contexts, and copy written specifically for their audience - direct and warm, with wit that feels earned rather than performed. The real design challenge was flexibility - an identity that works coherently across cans, campaigns, digital, and merch without feeling rigid. Every element was designed to work independently and together. Product Photography: Iain Robertson Website Development: Noughts and Ones
Good Days
Step inside Good Days, and you feel it immediately - that mix of joy, warmth, creativity, and connection that makes you want to stay a little longer. The Glasgow-based plant shop and art space, originally starting as Punts Pots from Kirsty’s bedroom and quickly growing into a beautiful Southside shop with a team, came to us feeling that their brand no longer fit. What once felt charming and handmade was starting to feel a little small and limiting. They wanted to do it properly this time: to create a brand and foundation that could grow with them, not hold them back. So, we stripped everything back to the core, clarifying their audience and redefining their message around what really matters: getting people back into their hands, off their screens, and into a creative community that cares. The result was a full brand and visual identity system that’s fun, fresh, and future-proof - equal parts joyful and considered - with a complete set of assets, service guides, social templates (100+!), and other tools designed to scale with ease. Kirsty and Good Days have gone onto sell out their workshops, grow the team, and establish themselves as one of the city's best retail and art space.
Good Days
Step inside Good Days, and you feel it immediately - that mix of joy, warmth, creativity, and connection that makes you want to stay a little longer. The Glasgow-based plant shop and art space, originally starting as Punts Pots from Kirsty’s bedroom and quickly growing into a beautiful Southside shop with a team, came to us feeling that their brand no longer fit. What once felt charming and handmade was starting to feel a little small and limiting. They wanted to do it properly this time: to create a brand and foundation that could grow with them, not hold them back. So, we stripped everything back to the core, clarifying their audience and redefining their message around what really matters: getting people back into their hands, off their screens, and into a creative community that cares. The result was a full brand and visual identity system that’s fun, fresh, and future-proof - equal parts joyful and considered - with a complete set of assets, service guides, social templates (100+!), and other tools designed to scale with ease. Kirsty and Good Days have gone onto sell out their workshops, grow the team, and establish themselves as one of the city's best retail and art space.
OPO
OPO came to us with ambitions to grow into a recognisable, premium brand that could hold its own - one that celebrated coffee and cookies as equals, without leaning on trends or over-designed aesthetics. The challenge was creating a timeless identity that felt warm and approachable, while still communicating quality and craft. We started by looking at what made OPO distinct. This wasn't about being the coolest spot or the most Instagrammed corner. It was about being the place people genuinely returned to - the stop built into weekend walks, the spot you'd take visiting family, the ritual worth leaving the house for. The identity needed to reflect that: confident but not showy, premium but never cold, considered without being over-thought. Red became the anchor. Lifted directly from the little red brick visible in the shop, it gave us a colour that felt both distinctive and grounded in the physical space. We paired it with a minimal approach across everything: clean typography, generous white space, restrained layouts that let the work speak. Premium doesn't need to shout. When the coffee's good and the cookies are baked right, the design can step back. Typography was kept simple and legible - functional but with character. The visual language balanced structure with warmth: precise where it mattered, human where it counted. Messaging focused on the everyday rituals, the small moments that make OPO part of people's lives, whilst avoiding the usual coffee shop clichés. A brand identity that works as hard as OPO does, and one that scales without losing what makes the place special. OPO now has the foundations to grow - not by chasing what's next, but by being consistently, reliably good at what they do. Case Study Photography: Iain Robertson
OPO
OPO came to us with ambitions to grow into a recognisable, premium brand that could hold its own - one that celebrated coffee and cookies as equals, without leaning on trends or over-designed aesthetics. The challenge was creating a timeless identity that felt warm and approachable, while still communicating quality and craft. We started by looking at what made OPO distinct. This wasn't about being the coolest spot or the most Instagrammed corner. It was about being the place people genuinely returned to - the stop built into weekend walks, the spot you'd take visiting family, the ritual worth leaving the house for. The identity needed to reflect that: confident but not showy, premium but never cold, considered without being over-thought. Red became the anchor. Lifted directly from the little red brick visible in the shop, it gave us a colour that felt both distinctive and grounded in the physical space. We paired it with a minimal approach across everything: clean typography, generous white space, restrained layouts that let the work speak. Premium doesn't need to shout. When the coffee's good and the cookies are baked right, the design can step back. Typography was kept simple and legible - functional but with character. The visual language balanced structure with warmth: precise where it mattered, human where it counted. Messaging focused on the everyday rituals, the small moments that make OPO part of people's lives, whilst avoiding the usual coffee shop clichés. A brand identity that works as hard as OPO does, and one that scales without losing what makes the place special. OPO now has the foundations to grow - not by chasing what's next, but by being consistently, reliably good at what they do. Case Study Photography: Iain Robertson
Atelier Altare
As a concept project, Atelier Altare is a Fashion PR studio blending creative flair with strategic impact - where bold ideas meet measurable outcomes. From influencer campaigns to finely-tuned press strategies, they specialise in crafting stories that not only get seen but spark real growth. Their ethos is centered around not just making noise, but purpose. We experimented with a striking visual identity that reflects the confidence and clarity of their approach. Bold typographic choices, a high-contrast palette, and a touch of editorial polish all come together to position the brand as both cutting-edge and considered. The result is a refined yet fearless identity system that commands attention and communicates authority, while still leaving space for nuance, connection, and narrative. It’s a look that’s as impactful as the stories they help tell.
Vin Vivant
Vin Vivant is Scotland’s first unconventional wine festival- a bold, brilliant celebration of over 120 organic, biodynamic, and minimal-intervention wines, served up in a laid-back, glass-in-hand tasting format. With a mission to make wine approachable for all, from the curious beginner to the seasoned connoisseur, the festival invites guests to sip, discover, and connect directly with passionate importers and winemakers. The team behind Vin Vivant came to Good Call with a vision to create a visual identity that felt both elevated and easy-going; something that captured the complexity of natural wine, while still being playful, welcoming, and unpretentious. We developed a refined, earthy visual language grounded in nature - inspired by the concept of terroir and the organic processes behind each bottle. Paired with bespoke illustrations and a rich, grounded palette, the identity hints at soil, sunlight, fermentation, and flow. The brand rolled out through billboards across town, screen-printed merchandise, and engaging social media templates, establishing Vin Vivant as a vibrant new staple in Scotland’s food and drink scene; a festival where everyone is invited to the table. Festival Photography: Hilary Elliot Merchandise Screen Printing: M.A.R. Studio
Vin Vivant
Vin Vivant is Scotland’s first unconventional wine festival- a bold, brilliant celebration of over 120 organic, biodynamic, and minimal-intervention wines, served up in a laid-back, glass-in-hand tasting format. With a mission to make wine approachable for all, from the curious beginner to the seasoned connoisseur, the festival invites guests to sip, discover, and connect directly with passionate importers and winemakers. The team behind Vin Vivant came to Good Call with a vision to create a visual identity that felt both elevated and easy-going; something that captured the complexity of natural wine, while still being playful, welcoming, and unpretentious. We developed a refined, earthy visual language grounded in nature - inspired by the concept of terroir and the organic processes behind each bottle. Paired with bespoke illustrations and a rich, grounded palette, the identity hints at soil, sunlight, fermentation, and flow. The brand rolled out through billboards across town, screen-printed merchandise, and engaging social media templates, establishing Vin Vivant as a vibrant new staple in Scotland’s food and drink scene; a festival where everyone is invited to the table. Festival Photography: Hilary Elliot Merchandise Screen Printing: M.A.R. Studio
The Quarterworkshop
Rooted in Birmingham’s historic Jewellery Quarter, The Quarterworkshop has long been a creative sanctuary; offering jewellery-making classes, calming workshops, and a unique space where people can slow down, learn something new, or even craft their own wedding rings. But after years of organic growth, founder Victoria recognised it was time for The Quarterworkshop to evolve - in look and in purpose. She envisioned a brand that felt as considered and welcoming as the experience it offers - and that’s where Good Call stepped in. Together, we reimagined TQW for its next chapter: shaping a refined, editorial-inspired identity that captures both the elegance and warmth of the physical workshop. With a minimal, sophisticated visual language - paired with hand-drawn illustrations of tools - the new brand honours the tactile, grounded energy of the space while positioning it for future growth. What emerged was a clearer expression of what The Quarterworkshop has always been: a place of calm creativity, care, and connection. Website Development: Kayleigh Noele
